Price changes above a floor you control.
Guarded Repricing adjusts Amazon prices within rules: a cost-, fee- and shipping-aware floor and the competitive position you want. Every run is logged with rejected rows. A maximum price and a pause control per SKU are in development; until then changes are applied weekly in a reviewed run.
Who it helps
Marketplace sellers who need to stay competitive without eroding margin.
The problem
Manual repricing is slow, and unguarded automation can price below cost.
Key features
- Cost, fee and shipping-aware floor price (working, internal)
- Featured Offer monitoring where the API provides data (weekly)
- Run-by-run change history with rejected-row reports
- Maximum price / ceiling rules (in development)
- Pause per SKU, group or account (in development)
How the workflow runs
- Enter costs, fees and margin rules
- Repricing proposes a price above the floor
- The change is applied and logged
- Rejected rows and pricing issues appear for review
Where AI helps, and where rules stay in charge
AI can suggest rule changes from history, but prices never move below the configured floor. ORCA does not promise Buy Box or Featured Offer placement.
Required integrations and access
- Sell module with an authorised marketplace connection
- Fee and cost data for the floor calculation
Customization options
- Additional rule types on quote